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Deb Jeffreys. Deb Jeffreys.
20 May 2016 Posted by 

Nothing blue about work-life balance

THE brilliant blue of the Australian sky signified a new beginning for Deb Jeffreys and her family.

So when the former vet moved with her family from Brighton England to the warmth of Australia, there was no other choice for the name of the internet marketing company she started in Sydney in 2009

“The sky out here is amazing, just brilliant blue so that’s what I had to call my business,” Deb told WSBA. Brilliant Blue Digital Marketing Solutions was born.

And the sky has been the limit since the business opened in Frenchs Forest with plans to move to Western Sydney later this year.

Deb is proud that she has been able to help businesses achieve their best with a professional online presence but is just as chuffed that she has expanded the horizons of local mums who have expertise and experience and want to work from home.

For if there is something Deb Jeffreys is passionate about more than internet marketing, it is striking the right work-life balance.

“That is what led my husband, daughter and I out here in the first place after I fell in love with Australia by holidaying here,” Deb said.

“I was working long hours as a vet and was not spending enough time with my family. To me, family is number one

“I still work long hours but it is not the same as looking after sick animals where you have to be there all the time - I can work from home, sitting beside my daughter, who is doing her HSC this year,  as she does schoolwork, so I can help her when she needs that.”

Mostly, Deb works from her French’s Forest office, with a small core team backed up by a number of local contractor content writers, mostly women looking for that work-life balance.

“They are local mums over the age of 40, bringing with them skills and life experience,” Deb said.

“They share jobs and may work 28 or 30 hours a week, in the office or at home.”

The permanent office staff of director David Biddle and digital marketing managers Alannah Nichols and Nicola Elkington work with designers, programmers and content writers to design and maintain first class websites for a range of businesses.

They also enjoy the benefits of a family-first workplace, while being part of a growing enterprise.

Along the way, Deb has divorced  and repartnered with three step-daughters becoming part of her happy life, yet that work-family balance continues.

She cannot understand why more employers are not flexible enough to attract family women and men who can be productive while working unconventional hours, or from home at least part of the time..

 



editor

Publisher and editor, Michael Walls.
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Email: info@wsba.com.au
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