Eye tracking knows your desires
By John M. Henderson
Professor of Psychology at University of South Carolina
IF you prefer to order your pizza without going through all the trouble of actually speaking, Pizza Hut has just the thing for you — “the world’s first subconscious menu.”
Claiming your domain in cyberspace
By Tony Eades
THE online world is not that far removed from the traditional offline world. If you want a demanding presence for your business in the real world you need a good location on a busy road where people can easily find you.
When silence isn't golden
By Bruce Fell
Lecturer, School of Communication and Creative Industries at Charles Sturt University
“WHEN there is no noise in my room it scares me,” emails one of my undergraduate students. “It seems I can’t stand silence,” writes another.