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Vivid Sydney. Vivid Sydney. Featured
03 June 2018 Posted by 


Plans to develop a VIVID experience
FOLLOWING the success of Vivid Sydney over the past decade, Western Sydney is set to get its own unique cultural festival starting next year.

“Having successfully grown Vivid Sydney from very humble origins to what it is today I am confident we will be able to create a world class event for Western Sydney,” Premier Gladys Berejiklian said.

“There are a number of ideas under active consideration ranging from laneway festivals, night markets and music festivals.

“We want this Western Sydney event to replicate the success of Vivid which has provided entertainment, at the same time as creating jobs and boosting the State’s visitor economy.”

Minister for Tourism and Major Events Adam Marshall said the NSW Government will create the event in consultation with business, community groups and local government.

“This event will need to be unique to Western Sydney, appeal to all ages and attract visitors at an historically quiet time for local hotels, restaurants and businesses,” Mr Marshall said.

“We want it to draw visitors from across Sydney, NSW and Australia to the suburbs of Parramatta, Penrith, Liverpool and Campbelltown.”

The new event will deliver a key recommendation from the NSW Government’s Western Sydney Visitor Economy Strategy which aims to grow the overnight visitor economy through nine strategic directions. 





Michael Walls
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Western Sydney Business Access (WSBA) covers the business and community issues of the Greater Western Sydney region of Australia. WSBA is the popular media source for connecting with the pulse of the region and tapping into it's vast opportunities and networks.