“I feel invisible.” | “I’m doing so much, but no one sees it.” | “What’s the point of all this hard work if it goes unrecognised?”
These weren’t isolated comments. They were echoed again and again from clients and members of my networking community.
So, I decided to make a change.
What started as a simple idea has become a nationwide movement. The ALIBI Awards are now in their fourth year, with nominations open to women in business across Australia.
But these awards were never just about trophies even though ours are purple and shiny. They were about visibility and reminding women that their effort, their progress, and their energy matters.
Each purple crystal trophy represents more than a win. It’s a woman owning her journey – the successes, the faceplants and the messy yet meaningful parts of it. To show others what’s possible when we stop waiting for permission to be seen.
This Awards program, honours all kinds of women: those running million-dollar companies, those building something beautiful from their kitchen table, and those who almost didn’t enter because they didn’t feel “ready.”
Every single one of them is proof that the business journey isn’t linear and every chapter deserves recognition.
The name ALIBI stands for Australian Ladies in Business Initiative, but it also represents a new kind of business space. One that celebrates heart-led leadership, quiet strength, and bold courage. A place where women lift each other up, instead of trying to compete for attention.
For many, being part of the ALIBI Awards has opened doors: media features, collaborations, confidence boosts, and most of all, a sense of being part of something bigger.
Because the truth is, when one woman is recognised, it gives silent permission for others to rise too.
Nominations are now open and close on the August 4, 2025.
If you’ve ever felt invisible, overlooked, or your story wasn’t worth sharing - this is your sign to step forward. Access News is a media partner of the ALIBI Awards.
Visit: www.alibiawards.com.au
Kylie King is a hypnotherapist, business and mindset mentor, and the founder of the ALIBI Awards, a national business awards program that celebrates women doing business their way. She believes every chapter of your journey deserves to be honoured. especially the ones that required the most courage.
