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MARKETING OPTIONS FOR BANKSTOWN Featured
12 June 2017 Posted by 

MARKETING OPTIONS FOR BANKSTOWN

Dining holds the key to visitation 
By Red Dwyer
SOME Sydneysiders don’t visit Canterbury-Bankstown because they think there’s not much to do in the city.
“Well, that’s about to change,” said Richard Colley, Canterbury-Bankstown Council administrator.
 
Mr Colley was referring to an extensive market research project which resulted in the introduction of a destination marketing campaign following the merging of the Canterbury and Bankstown councils a year ago.
 
“It’s based on the idea ‘Where Interesting Happens’ and will allow us to promote our fascinating stories, unique experiences and much more. “It is an attempt to highlight the experiences of the region and promote it to outsiders.” 
 
An activity which council hopes to encourage visitors to the city is its dining opportunities. Mr Colley said more than 1,300 cafes, restaurants and other food outlets operated in the city. 
 
“The diversity of the food available in Canterbury-Bankstown makes it a major drawcard for thousands of people who travel to the area each year to shop or enjoy a dining experience,” he said.
 
Mr Colley said council’s participation in the Office of the NSW Small Business Commissioner’s trial of a new Outdoor Dining Policy was an opportunity to boost business and visitation.
 
The City of Canterbury Bankstown is one of six councils selected by the Office of the NSW Small Business Commissioner to trial a new Outdoor Dining Policy. 


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