“Pirtek and Venues NSW have signed a five-year deal with a further option and I am delighted to welcome them on board as the first ever naming rights sponsor of this iconic sporting ground,” Ms Upton said.

“With a long history as home of the Parramatta Eels, the Stadium is continuing to attract record crowds with the Western Sydney Wanderers as co-tenants.

“This adds up to significant economic benefits for Western Sydney local businesses, with the flow on effect of ticket sales and visitor spending,” Ms Upton added.

Geoff Lee, Member for Parramatta, said the announcement is "an exciting partnership for this unique and much-valued community asset with over 260,000 people having walked through the gates over the 2012-13 season.

“Plans on the $29m redevelopment are well underway and Pirtek’s slogan - fluid transfer solution – is very appropriate as they have moved from being Parramatta Eels Jersey sponsors to Stadium naming rights sponsor,” Mr Lee said.

Pirtek CEO Stephen Dutton said: “Pirtek commenced its business in Western Sydney 33 years ago and whilst expanding both nationally and internationally it is still our spiritual homeland.

“Branding on this iconic stadium in a long term deal with Venues NSW was a logical step for us as it fitted in well with our national branding strategy.

“Western Sydney Wanderers are setting the benchmark for stadium atmosphere nationally and will take the A League and Pirtek Stadium to the football world.

“We have been privileged to enjoy a great association with the Parramatta Eels over the last nine years and look forward to continuing to work closely with the club which has some of the best supporters in the NRL.

“We are proud to continue our support of the community in Western Sydney and are extremely happy to be associated with the world class events that take place out of this great venue,” Mr Dutton said.