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How Trump won using social media

By Deb Jeffreys

DO you remember that a few weeks out from the final vote in the US Election that Trump’s popularity dropped?

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NEW SCIENCE OF MARKETING Featured

Why old school tactics don’t cut it

By Tony Eades

IT’S really quite simple.

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CUSTOMER SERVICE TRENDS Featured
01 November 2016

CUSTOMER SERVICE TRENDS

Young couples grumpier than old men

By Michael Walls

RESEARCH from the Customer Service Institute of Australia (CSIA) reveals a generational shift in customer service satisfaction.

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GAME-CHANGING MARKETING TRENDS Featured

The Power of Micro-Moments

By Tony Eades

AS you set the course for your brand in 2016 it’s important to be aware of developments and insights that I believe are game-changing - those trends that represent a new frontier for marketers this year.

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By Chris Hekeik, Campaign Director Modemedia

I'VE lost count of the number of businesses which have come to us over the past 14 years wanting to be more noticeable in their marketplace and asking if they should change their brand or not.

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IT’S projected that global spending on advertising by companies this year will be $US518 billion.

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By David Ley Director

Thexton Armstrong Ley

TO put it simply there are three questions to ask that are the basic principles of marketing:

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logosmallWestern Sydney Business Access (WSBA) covers the business and community issues of the Greater Western Sydney region of Australia. WSBA is the popular media source for connecting with the pulse of the region and tapping into it's vast opportunities and networks.