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Professionals Outer Western Sydney principal Terry Hansen (far right) presents Bennett Road Public School principal Glen Leaf and students Beau Warren-Tibbets, Ricky Crow and Tyler Birnie with useful multiplication tables. Photo: David Taylor Professionals Outer Western Sydney principal Terry Hansen (far right) presents Bennett Road Public School principal Glen Leaf and students Beau Warren-Tibbets, Ricky Crow and Tyler Birnie with useful multiplication tables. Photo: David Taylor
03 January 2017 Posted by 

Professionals approach to rebranding

By Iliana Stillitano

THE Professionals Real Estate Group has launched a new look in time for its 40th anniversary.

And instead of discarding its old promotional material, the company has donated helpful items to a local school.

Terry Hansen, principal of Professional Outer Western Sydney – which boasts offices in St Marys, Plumpton and Erskine Park – uncovered many A3-sized multiplication tables that had been previously printed for a company promotion.

Mr Hansen recently offered them to his former school, Bennett Road Public School.

“I have some very fond memories of the school and of my time there,” he said, adding he was keen to help out.

Leading branding and marketing company, Traffic, designed a new image and logo for the Australian and New Zealand group.

Since its inception in 1976 by six independent real estate agents, the Professionals’ logo has evolved from a simple black and white design to its well known multi-coloured, five pointed star.

Professionals CEO Shane Kempton said the update, for its more than 300 branches across the country, was a contemporary take on the star, reflecting the modern trends in the real estate market.

“Each chevron represents the roof pitches of the many homes we continue to sell and manage, with a smaller version of the star forming the dot over the letter ‘i’ Professionals,” Mr Kempton said.

“Our star has always reflected our strategic mission of delivering unrivalled value to our members and clients through remarkable service and marketing excellence.”

He said the new brand image and logo would be followed by a major investment in online management systems, national marketing, and personalised coaching for its members to drive the continued success of the company.

Mr Kempton said the company aimed to become the number one real estate group for brand recognition and customer service in Australia and New Zealand by 2020.

“Our new branding is a visible demonstration of this commitment to innovation,” he said.



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